In a separate agreement, Bally Bet will partner with White Hat Gaming to provide its player account management platform solution.
Busy Ohio Betting Markets
Bally’s is an internationally known brand with hotels and resorts scattered throughout the globe. Bally’s has been in the gaming business for nearly 80 years and is the home broadcaster for 42 MLB, NBA, and NHL teams through its Bally Sports regional networks.
Bally Bet has a 10-year partnership with the Cleveland Browns, and its app features odds on all major US and international sports leagues, including the NFL, NBA, MLB, NHL, and college football.
The Bally Bet Ohio app will also feature individual sports like motor racing, MMA, boxing, tennis, and golf, as well as niche sports like table tennis, pickleball, and miniature golf.
The Kambi-powered app offers many features, including live betting, in-play wagering, and special promotions like odds boosts. It also features a loyalty program that rewards users based on their betting activity.
Bally Bet enters an Ohio market that saw over $1 billion in wagers during January. Since then, the state has seen an overall decline in sports betting handle and revenue, and through its first six months, Ohio’s sportsbooks have handled $3.8 billion in wagers.
“We are excited to launch our new app in Ohio and offer fans a premium sports betting experience,” said Bally Bet CEO George Papanier. “Our partnership with Kambi gives us the best technology in the industry, and we are confident that our app will be the go-to destination for sports betting in Ohio.”
Bally Bet paused its US operations in June but has relaunched the new Kambi-powered app in Arizona, Colorado, Iowa, Indiana, New York, and Virginia, promising several more states are on the way.
Who Is the Kambi Group?
Kambi Group, based in Malta, is an independent provider of premium sports betting technology. Kambi is a leader in this industry, providing everything from frontend to backend website and app support to over 40 operators on six continents.
Kambi provides all betting data and betting odds and, according to their website, “ acts as an incubator for operator innovation and differentiation thanks to our data-driven sportsbook core and flexible technology.”
For more news on new Ohio sports betting apps, make sure you check us out at OH Betting.